Success through consistent brand management and enduring brand communication:
serien.lighting wins the German Brand Award 2016 Gold – the highest price category in the awards bestowed annually by the German Brand Institute and the German Design Council.
On 16 June, 2016 serien.lighting accepted its prize at the official awards ceremony in Berlin for “Pioneering brand management and top achievements in branding”. For serien.lighting, innovative products and creative communication formats are inseparable. A consistent corporate identity across all formats, new paths in digital marketing, and a confident presence on a wide variety of social media platforms have proven to be key new stimuli for the serien.lighting brand and have further strengthened its position as one of the leading luminaire collections.
It is this success which the independent jury – brand experts from many different disciplines – has honored with the award in Gold. And this success affords partners collaborating with the company considerable value added. For the first time we feature in the annual publication issued by the German Design Council “The Great German brands 2016”.
German Brand Award:
The German Brand Award is a distinction for successful brand management in Germany. Its aim: to discover, present and honor pioneering brands and the people behind them. Initiator of the competition is the German Design Council, who bestows the awards in collaboration with the German Brand Institute. The Gold category stands for top achievements in branding and is only bestowed on la crème de la crème
